This ad was in a 1967 Playboy magazine.
Playboy is aimed at straight men who like to look at pictures of pretty busty women.
The guy in the ad is striking a pose that used to be associated with the stereotype of swishy gay men.
Somehow I doubt this was a very effective ad for the Hicks-Ponder Company.
Hey mister, what's your mission in life?
9 hours ago